Behavioral Finance – alle Bücher online kaufen

Rolf J. Daxhammer, Máté Facsar, Zsolt Papp
Handbuch Behavioral Finance

Die Autoren schlagen zunächst den Bogen von der neoklassischen Sicht der Finanzmärkte zur Behavioral Finance. Anschließend werden spekulative Blasen als Anzeichen für begrenzte Rationalität ausführlich vo…

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Behavioral Finance and Asset Prices

In recent decades, the financial markets have experienced various crises, shocks and disruptive events, driving high levels of volatility. This volatility is too strong to be fully justified simply by cha…

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Yannick Coulon
An Introduction to Behavioral Finance and Asset Management

This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. A…

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Meir Statman
A Wealth of Well-Being

Praise for A WEALTH OF WELL-BEING "Meir Statman is a leading proponent of using the insights of behavioral finance to help investors achieve financial security. In this delightfully written book, laden wi…

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Patrik Aspers
Uncertainty

In Uncertainty, Patrik Aspers provides detailed analysis of publicly available means of uncertainty reduction. Examining what people can and in fact do to reduce uncertainty, Aspers addresses the existent…

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Judd B Kessler
Lucky by Design

What’s the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor’s kid get into a nearby preschool while yours di…

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Tali Sharot, Cass R Sunstein
Look Again

This “smart and fun read, and a valuable way to revitalize your life” (Walter Isaacson) deftly explains how disrupting our well-worn routines, both good and bad, can rejuvenate and reset our brains for th…

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Paul Collier
Left Behind

"In Left Behind, Collier examines how the assumption that any impoverished area will find a way to progress through market forces has devastated nations all over the world."--

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Chris Lipp
The Science of Personal Power

PRAISE FOR THE SCIENCE OF PERSONAL POWER "If you want to hone and improve your communication, then this is a must-read. Once again, Chris Lipp provides actionable, science-based guidance to help you achi…

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Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

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Richard Deaves
Household Finance

There are many financial decisions that we all must make during our lives, such as how much to save from income on a regular basis in order to fund a comfortable retirement; when insurance and credit are …

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Joseph Whitson
Marketing the Wilderness

How outdoor industry marketing promotes an image of “the wilderness” as an unpeopled haven Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the …

lieferbar ab 20.5.2025.

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Hani Nabeel
Culture Analytics

Use this evidence-based guide to understand how to apply data, people analytics and behavioural science to deliver real business value.

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Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

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Theodore Koutsobinas
Keynesian Behavioral Macroeconomics

Keynesian Behavioral Macroeconomics analyzes Keynes’s landmark contributions in behavioral economics and develops a new and fresh genre of macroeconomic analysis. It compels us to consider seriously the e…

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Rogayeh Tabrizi
Behavioral AI

Turn your organization's data into concrete, hands-on solutions using principles from behavioral economics Behavioral AI: Unleash Decision Making with Data is a hands-on playbook for enterprises who want …

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What Works, What Doesn't (and When)

Using seventeen cases where researchers applied behavioral interventions in the field, this book identifies not only what works but also what does not work (and why).

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Sanjit Dhami
Principles of Behavioral Economics

"Written by one of the leaders in the field, this book provides a comprehensive introduction to one of the most exciting areas of modern economics. It will be useful to social and behavioral scientist wis…

lieferbar ab 3.4.2025.

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Martin Weber, Heiko Jacobs, Christine Laudenbach, Sebastian Müller
Die genial einfache Vermögensstrategie

Geldanlage im Lebenszyklus-Modell - Einfach zu Ihrer Vermögensstrategie Die Behavioral-Finance-Forschung ist sich einig: Stundenlange Aktienanalyse, Fragen nach dem optimalen Markteinstieg und tägliche K…

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Rolf J. Daxhammer, Philipp Paulus
Investmentbanking

Dieses Lehrbuch gliedert sich in vier Abschnitte: Im ersten Teil behandeln die Autoren die Grundlagen und geben so einen Überblick zu Finanzmärkten und zum Investmentbanking. Dabei werden auch die Finanzm…

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